MUMBAI: Celebrating Diwali with the blast, Fever 104 FM is making Diwali of its listeners brighter with its unique and entertaining Diwali Quiz campaign called �Fever Tathastu'. �Fever Tathastu' is a never before contest about one of the greatest epics of our history, the Ramayana. The �Greatest Ramyana Quiz – Fever Tathastu' is based on testing listener's mythology knowledge.
Fever 104 FM has designated a quiz master called Prashna Devta... who magically appears (prakat honge!) on-air at the time of the quiz. His tone and manner of delivery is typical to mythology serials with words such as �vatsa' and �moorkh'. The entire feel of the contest is a narrative style reminiscent of the televised Ramayana. Every dialogue in the contest is accompanied with a background score of twanging sitar and mandir ki ghantis to add to the mythological quotient.
As a part of the contest, every listener will be asked 3 questions. The correct answer for the first question makes them win a voucher Rs 1001; second correct makes them win a voucher of Rs 2001 and the third correct answer makes them win a voucher of Rs 4001. The contestants are given 10 seconds to answer each question. With every correct answer to the given question the prize money gets doubled, further boosting listener's excitement and curiosity levels. The third question is a grand finale and one wrong answer means loosing it all and walking away with a box of sweets and no vouchers.
Commenting on the initiative, says Mr. Neeraj Chaturvedi, National marketing and Promotions Head, Fever 104 FM, �Our endeavour at Fever 104 FM is to make this Diwali experience most special and memorable one for our listeners. With the commitment of giving a great Diwali to our listeners, we launched this contest to reiterate the values of Ramayana in our listeners and test their mythology knowledge too. Fever 104 FM has always been known amid its listeners for maximizing their joys and excitement and this festive season, �The Great Ramayana Quiz – Fever Tathastu' reconfirms the same We wish all our listeners a very happy and prosperous Diwali....