MUMBAI: To celebrate the occasion of Father's Day in true Mirchi style, Radio Mirchi 98.3 FM, India's hottest Radio station will identify fathers into various interesting categories like Bhullakad Papa, Dhai Kilo ka haath papa, Mummy se Poocho Papa and Hmm papa¦
A day-long drive on Sunday, June 15, 2008 'Kaise Hain Aapke Papa' campaign will recognise the different whacky classification of Papa basis their behavioral pattern with their family members and give them best of titles. To epitomize the category type and make it even more humorous for the listeners a radio character impersonated as a child will dramatize various situations.Through this Kaise Hain Aap Ke Papa campaign, Radio Mirchi 98.3 FM will aim at spreading the message of Mirchi Sunnewaale always khush by making their listeners laugh their hearts out all through the day.
Wishing the listeners on the occasion of Father's Day, Srinivasa Shenoy, Cluster Head, Radio Mirchi 98.3 FM said, "Radio Mirchi has always believed in giving listeners something different from the rest of the others. The Father's Day special Papa personality drive is a well thought of initiative to wish all the fathers a Happy Fathers Day. The campaign will certainly make them feel little light with the dose of laughter and ease out their stress and tension with humor that they undergo each day. So on behalf of team Mirchi I wish all listeners a very Happy Father's Day."