MUMBAI: Dolby Laboratories, Inc. and on-demand digital music service, Rhapsody, announced that Dolby will work with Rhapsody to optimize more than nine million music tracks in Rhapsody's music library with Dolby Media Generator, a set of tools enabling content owners, aggregators, distributors and operators to format content for mobile delivery and playback.

Rhapsody joins digital music service provider Omnifone in encoding their music libraries with Dolby Media Generator.

According to a release, using metadata added by Dolby Media Generator, Rhapsody will soon be able to offer its mobile subscribers enhanced mobile entertainment experiences that offer outstanding audio quality along with accurate display options, intelligent search and faster load times for mobile music.

"We look forward to working with Rhapsody, one of the world's premiere music services, to enhance the possibilities of mobile music," said Rolf Schmitz, Director, Mobile Marketing, Dolby Laboratories. "With Dolby Media Generator, Rhapsody will be able to offer outstanding quality, reduced file sizes, and better experiences for its mobile customers."

"Delivering a high-quality, on-demand streaming music experience to mobile devices will be critical to our ongoing success," said Jon Maples, General Manager, Product Management, Rhapsody. "Using Dolby Media Generator helps guarantee that our music library maintains the quality and integrity our subscribers have come to expect from Rhapsody. The ability to provide the best audio experience while creating bandwidth efficiencies made the decision to implement Dolby Media Generator an easy one."

The company said Dolby Media Generator is a software solution for the creation and delivery of digital content to multiple devices and platforms across both fixed and mobile networks.