MUMBAI: After creating history with its phenomenally successful show Dhamaal Cricket Championship, Dhamaal 24, the FM radio network of B.A.G. Films & Media Ltd is set to keep the cricket pulse of listeners running with its campaign Vijayi Bhav India... that cheers Team India for the 20-20 World Cup.
Through the campaign, Dhamaal listeners will be able to frame strategies, participate in post match analysis, pick their favourite players and discuss and debate the T 20 World Cup in all the intensity they wish to. Shows part of the campaign include Cricket Ke Diwaano Mujhe Pehcnano and Word Cup.
Commenting on the popularity of cricket, Mr. Anil Kapoor - National Programming Head Dhamaal 24 said The response to our earlier tournament DCC was overwhelming and we are confident that this campaign of ours will also be received very well. During DCC, it was heartening to have listeners rushing in to bat with answers to various questions aired on the show. Continuing with our endeavour to provide listeners with innovative radio content, we will now cheer for Team India with Vijayi Bhav India....