Big Music ties up with Paramount Home for home-video rights

27 Sep, 2008 - 02:22 PM IST     |     By RnMTeam

MUMBAI: BIG Music & Home Entertainment, a Reliance Anil Dhirubhai Ambani Group company, is pleased to enter into a licensing agreement with Paramount Home Entertainment that provides BIG Music & Home Entertainment the exclusive home video distribution rights for Paramount Home Entertainment, DreamWorks Animation SKG, Inc. (NYSE: DWA) and DreamWorks Pictures in India and Sri Lanka.

As part of this strategic alliance, BIG Music & Home Entertainment will market and distribute home video products from the libraries of prestigious and internationally recognized brands such as Paramount Pictures, DreamWorks Pictures, DreamWorks Animation, Paramount Vantage, MTV Films and Nickelodeon Movies 

Paramount's library ranges from classic catalogue titles such as The Godfather films, The Ten Commandments and Roman Holiday to contemporary blockbusters like the Mission Impossible series and Transformers  DreamWorks Animation's acclaimed titles include the Shrek series, Shark Tale and Madagascar while DreamWorks Pictures' catalogue includes A Beautiful Mind, American Beauty and Munich.

Mr. Kulmeet Makkar, CEO, BIG Music and Home Entertainment says, "We are delighted with this prestigious alliance. Paramount Home Entertainment Global is one of the largest home entertainment brands in the world with arguably the best line-up of new releases and a fantastic library of catalogue titles. BIG Music & Home Entertainment, with its expertise, focus and resources will work toward tapping into the huge potential that Paramount's library offers in India and Sri Lanka.

Mr. Zubair Hassan, Regional Director, Paramount Home Entertainment Asia Pacific says, "Paramount is excited and proud to be associated with BIG Music and Home Entertainment in India and Sri Lanka. We recognize the tremendous developments taking place in the Indian marketplace and the opportunity they provide for our titles. Given the breadth and quality of our film slate, Paramount is confident that BIG Music and Home Entertainment will help to ensure that our titles are made available to our valued Indian and Sri Lankan consumers."

BIG Music & Home Entertainment has a pan-India distribution network that will allow the Paramount and DreamWorks catalogues to reach urban and mass markets alike. BIG Music & Home Entertainment plans to release these titles, along with a strong slate of new blockbuster titles, in the coming months.

BIG Music & Home Entertainment has previously announced licensing agreements with two major Hollywood Studios, Warner Home Video and Universal Pictures, to market and distribute their home video products.