MUMBAI:- Fever 104 FM, Delhi's best loved FM station has announced an exclusive opportunity for its listeners to experience a Bollywood movie like never before and meet with Akshay Kumar and Deepika Padukone, actors of the most awaited forthcoming flick, 'Chandni Chowk to China' at the Fever studios in New Delhi and Mumbai. As a part of the association with the movie, Fever 104 will also run special contests to establish connect with the listeners across New Delhi, Mumbai & Kolkata and will give away free movie tickets to many lucky listeners. A few lucky listeners from Delhi will also get a unique experience to ride in the 'Fever Ek Sau Chaar bus' from Chandi Chowk to the Fever studio and finally meet with their favourite stars Deepika and Akshay. On the bus, Kailash Kher will entertain the Fever listeners on board.
Announcing the promotion, Ms. Gowri S Kapre, Marketing and Promotions Head- Fever 104 FM said, "Our endeavor at Fever 104 FM is to bring exciting opportunities to our listeners that they would cherish for a lifetime. Being the radio partner for Chandni Chowk to China, we have formulated a fresh way to establish the audiences' connect with the unique conception of 'Fever Ek Sau Chaar bus', which will traverse through the streets of Delhi, promising an enchanting experience like never before.
Under the initiative in Delhi, Fever 104 FM will select 30 lucky listeners on the basis of a special on-air contest. The contest comprises listeners answering a simple question via SMS. These winners will get the chance to board the Fever Ek Sau Chaar bus routed from Chandni Chowk to the Fever 104 FM office on January 15, 2008. En-route listeners will participate in a Bollywood quiz to win a chance to meet Akshay Kumar and Deepika Padukone at the studio. Incorrect answers will entail expulsion from the bus at the next stopover and 5 new lucky listeners will get the chance to board the bus. The final lucky 30 winners get a chance to meet their favourite stars.
At Fever 104 FM Mumbai, the contest encapsulates Fever RJs playing out various interesting Chinese and Indian sounds from the movie, as part of the 'Sun Mumbai Sun' contest, and asking listeners to guess them to win a chance to meet their dream stars, Akshay Kumar and Deepika Padukone. While in Kolkata, another innovative contest, 'Spot the Chinese Maal' will be carried on-air, for which listeners will have to spot the Chinese items out of the 10 items listed by the RJ to win movie tickets for Chandni Chowk to China.
Extending Fever 104 FM's commitment to innovatively promote 'Chandni Chowk to China' among its listeners and to provide them more fun and entertainment, the FM station will also run a special contest, 'Chollywood Dialogues' at New Delhi, Mumbai and Kolkata stations, where listeners will have to repeat Hindi dialogues with a Chinese accent to win movie tickets. Fever 104 FM will also be creating a special Chinese horoscope capsule wherein listeners will be told their fortune for the day according to their Chinese zodiac sign.