MUMBAI: Radio Audience Measurement (RAM) data for Week 52 (19-25 Dec /10) across all people 12+ at all places of listening reveals that it was yet another week of negligible shifts in market shares.

Gains and losses in the 4 metros (at =/> 0.2% of own share) were:

Gains (%):

(1)   Mumbai: BIG FM - 0.4; Red FM - 0.3; AIR FM 1 Rainbow – 0.3; Radio One - 0.2; Oye! – 0.2

2)   Delhi: AIR FM Vividh Bharati – 0.5; Hit FM – 0.4; Fever FM – 0.2

(3)   Kolkata: Fever FM – 0.7; Oye! – 0.6; Radio Mirchi – 0.4;  BIG FM -  0.2

(4)   Bangalore: AIR FM Vividh Bharati – 0.7; Gyan Vani – 0.5; Akashavani – 0.2

Losses (%):

(1)   Mumbai: Radio City – 0.8; AIR FM Vividh Bharati – 0.3; Aakashvani – 0.3

(2)   Delhi: AIR FM2-Gold – 0.4;  Radio Mirchi – 0.3; Radio One - 0.3

(3)   Kolkata: Friends FM – 0.6; Red FM - 0.5; Radio One - 0.5; AIR FM Rainbow – 0.2

(4)   Bangalore: BIG FM - 0.7; Radio Indigo – 0.3

Click here for the detailed RAM data for week 52 - '10