| 23 Jun 2021
Radio City and Big FM held same market share in Mumbai last week

MUMBAI: The TARP of Radio City Mumbai was 1.4 per cent, which was higher than Big FM by 0.1 per cent in the RAM ratings for the 3rd week of 2015. However, the retro station shared the same market share (18.6 per cent) with Radio City. In Mumbai, Big FM had the highest TSL among the private players at the end of last week.  

In Mumbai, Radio Mirchi held a market share of 14 per cent, followed by Fever FM with 13 per cent, and then it Red FM with 11.6 per cent. The TSL for Fever FM, Radio City, Radio Mirchi and Red FM were 6.09, 5.45, 4.16 and 4.01, respectively.

In Delhi, Fever FM held the top spot with a market share of 19.3 per cent, TSL of 5.2 per cent and TARP of 1.5 per cent. Radio Mirchi also maintained the same position like the previous week, but with a slight change in market share and TSL. Radio Mirchi's market share was 13.8 per cent and its show 'Hi Delhi' with RJ Rohit registered a TARP of 2.1 per cent. Fever FM's shows- 'Evening Drive' with Nitin, 'Full on Punjabi' with RJ Avinash and 'Dilli ke Do Dabang' with Manu and Abhilash, all registered higher TARPs as compared to other shows in the capital.

In Kolkata, two Radio Mirchi shows enjoyed better TARPs as compared to other radio shows. Radio Mirchi's 'Kaali Kotha' with RJ Jaganath and 'Breakfast Show' with RJ Mir registered TARPs of 4.2 and 3.6 per cent, respectively. The station held a market share of 20.8 per cent, followed by Big FM (16.4 per cent) and Oye FM (11.2 per cent). Shows by Big FM like 'Breakfast Show' with RJ Khas Koushik and 'Raater Otithi' with RJ Neel did well for the station as they recorded TARPs of 3.1 per cent and 2.2 per cent, respectively.

Bangalore is yet another metro where Radio City held the top position with a market share of 23.9 per cent, followed by Big FM with a market share of 22.8 per cent and Radio Mirchi with a market share of 16.4 per cent. Big FM's 'Big Coffee' with RJ Shruti had the highest TARPs- 6.2 per cent in the city, followed by Radio City's show 'City Mathu' with RJ Rachna which had 4.9 per cent.