MUMBAI: Building on its leadership in Ahmadabad, 94.3 MY FM, today re launched RJ Archana Jani in its morning primetime show "Salaam Ahmadabad" in the time band of 7am-11am. RJ Archana Jani, brings with her more than a decade's experience in radio jockeying and has worked with leading FM channels in the country and abroad.

MY FM has undertaken a 360 degree promotional campaign using print, radio, outdoors, social media, on-ground activations for the re launch and there is palpable excitement amongst the listeners.

RJ Archana Jani the household name of Ahmadabad enjoys unparalleled fan following even after 7 years absence from the city and is unanimously considered to be one of the most prominent and largely followed personality in Ahmadabad. She is best known for her humorous shows, mimicry of celebrities, spontaneity and use of regular characters in her style of delivery. Her biggest strength is her ability to connect with the listeners.

MY FM re launched her through a Ghazal gala night on 8 June where Manhar Udhas performed and mesmerized the audience with his collection of songs, the event was attended by advertisers and other stakeholders. Speaking on the occasion, RJ Archana Jani said, "I'm very excited to be back in Ahmadabad again and I couldn't have asked for a better platform than that of No.1 radio station of Ahmadabad, 94.3 MY FM to connect with audiences again. This is like a homecoming to me and I hope the audiences will shower their love as they have done in the past".

MY FM CEO Harrish M Bhatia, "We are committed to providing Ahmadabad with unique and engaging content. Being the number one player in the market we will continue to set industry standards by introducing best of talent and breakthrough content. The addition of RJ Archana Jani is a huge boost for us and this will take us even further ahead of the competition."

MY FM Head of Programming Viplove Gupte said, "RJ Archana Jani is a very popular name in Ahmadabad and she enjoys a very loyal following in the city. Her addition to the primetime morning slot will definitely bring back her fans to the show and we will have a very strong product offering to both local and national advertisers to leverage on. We are confident that the show will be a runaway hit and RJ Archana Jani will soon be a household name in the city."