| 05 Dec 2023
Radio City and NDTV partner for real estate show

MUMBAI: Radio City will air NDTV's 'The Property Show' from 13 September onwards, every Saturday from 2- 3pm and will give listeners insights into the real estate industry.

While the show on TV is hosted by Manisha Natarajan, the radio show will be hosted by existing RJs at the radio station. The initial focus is Mumbai and Delhi, which is why the show will be aired in these cities only.

'The Property Show' today has become the platform for thinkers and opinion makers. The show decodes the country's opaque property markets for its audience.

Radio City president and COO Ashit Kukian said, "This alliance is an important milestone for both TV and radio. This association is a testimony of how meaningful content integration can trigger great consumer experience along with ringing in revenues."

NDTV Group CEO Vikram Chandra said, "We are delighted that NDTV is the first TV broadcaster to have partnered with radio to put television content on air. The NDTV-Radio City partnership will be bringing another dimension to information about the real estate industry, adding to the innovation that NDTV is constantly bringing to its audiences."

Last year, NDTV took its property information content online by launching an official website called NDTV Property.