MUMBAI: Big FM has elevated Jay Mehta as the station head of Mumbai. He joined the station in August last year as sales head, his previous position. He will now report to Big FM's business head Ashwin Padmanabhan.

In his new role, Mehta will manage the Profit and Loss (P&L) of the Station, ensure profitability as the station continues to deliver excellent value to listeners and advertisers alike. Mehta has helped the station to steadily grow in terms of revenues.

Speaking on his new role Mehta said, "I am privileged to be acknowledged so early in my association with Big FM and thank the management for the same. My clear focus going forward is to make BIG FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter breaking content to listeners and value to advertisers." Mehta carries with him over a decade's work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications.

Addressing the elevation, Padmanabhan said, "It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the clients requirements and offer suitable solutions, is phenomenal. We could not have found anyone more apt for this role than Jay and I am confident he will lead the entire team to the next level.”

Mehta's key strengths are innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution.

Mehta completed his Masters in Management Studies (MMS) - marketing from Chetana College Mumbai and a Bachelor of Commerce (BCOM) degree from Narsee Monjee Institute of Commerce and Economics Mumbai.