MUMBAI: The battle of voices begins as registrations close for the first-of-its kind singing radio talent hunt show – ‘Benadryl Big Golden Voice Season 3’. While singing sensation Shankar Mahadevan continues to be the face and judge of the radio singing talent hunt show, each region will have a renowned singer as judge as well. The Benadryl BIG Golden Voice is a unique singing talent hunt because it is the judge’s aspiration to not only evaluate the contestants’ performances but also their desire to mentor them in the process.
Maharashtra will see one of Indian Cinema’s best playback singers, Sadhana Sargam as the judge in the region who will train and evaluate motivated contestants in the state while also shortlisting international contestants. Delhi will see popular singer and ‘Ishq Sufiyana’ fame, Kamal Khan who will judge ambitious participants in the state. Kolkata invites popular award winning music composer Indraadip Das Gupta to judge and mentor contestants in the West Bengal region. Popular Kannada singer MD Pallavi will be the judge for regions of Bangalore and Mysore while Anthony Dasan will judge contestants from Tamil Nadu. Twelve finalists will get the opportunity to compete on the national platform to win the title of this year’s Benadryl Big Golden Voice Season 3.
Speaking on the occasion, RBNL, EVP and National Business Head, Ashwin Padmanabhan, stated, “We have brought together some of the nation’s finest singers and music composers to judge contestants and mentor them. This will enable us to ensure that the most deserving candidates compete for the coveted title and others get an opportunity to be guided by India’s most experienced singers and music composers.”
Speaking about the association, Johnson & Johnson India,General Manager - Marketing, Consumer Business, Ganesh Bangalore said, “Benadryl has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl has been associated with BIG FM for the past 3 years to give upcoming talent a platform where they can showcase their talent regardless of the barriers of language and style of music. Benadryl Big Golden Voice is a celebration of our association with Voice. We are proud to partner with Big FM for Benadryl® BIG Golden Voice Season - 3, as it provides an opportunity to singers in India and internationally to be recognized by the greatest in the industry.”