MUMBAI: 93.5 RED FM has launched a new campaign around the auspicious occasion of Ganesh Chaturthi to alert helmetless riders about road safety in Bengaluru. RED FM’s initiative – ‘Second Chance Nahi Milega’ is vastly supported by the Bengaluru Traffic Police, and they have also associated with Nippon Paint. As a part of the campaign, RED FM’s team will walk down the city roads, to enlighten Bengalureans of the significance of a helmet while driving a bike or any two-wheeler.
The objective to launch this initiative around Ganesh Chaturthi is to remind the two-wheeler riders that not everyone is as fortunate as Lord Ganesha to get a second head or second chance at life. There has been a rapid increase in road accidents, especially in metro cities, as two-wheeler riders avoid wearing helmets. Through this initiative, RED FM aims to spread the message on the importance of wearing protective helmet while riding and consequences of flouting traffic rules.
Commenting on the campaign, RED FM South COO B Surendar said, “Red FM as a brand stands for purposeful entertainment and so bajaoing social causes comes naturally to us. Bengaluru city is home to nearly 55 lakh two wheelers and almost 60% of accidents in the city is said to involve a two wheeler one way or the other. Through our initiative ‘Second Chance Nahi Milega’ we want to reiterate the importance of wearing a helmet while riding a two-wheeler. By launching this campaign around Ganesh Chaturthi, we plan to essentially spread the message that not everyone is as blessed as the Lord himself to get a second chance and so they better take enough precautions in life. Our Ganesha mascot will target the traffic rule defaulters in all the major traffic junctions in Bengaluru, Thus the initiative will encourage Bengalureans to follow road safety measures and help save the lives of two-wheeler riders and those of others too. We would like to thank the Bengaluru Traffic Police for their cooperation in executing this Radio plus On ground activity impactfully.”
As a part of this campaign, a mascot dressed as Lord Ganesha visited various locations, starting from 3 September to 7 September along with Bengaluru traffic police. This initiative covered major traffic junctions like MG Road – Cauvery Emporium, Brigade Road - Opera House, Sony World – Koramangala, Sadashivnagar – Bashyam Circle, Silk Road Junction, Shoolay Circle – Lifestyle signal, Hoodi junction, Kundanahalli Gate, GD Maara -Bannerghatta road and Indiranagar – 100ft road – KFC signal. The traffic rule offenders were caught and made to do baski as a symbolic act – asking forgiveness to the Lord Ganesha. Riders without safety headgears will be given a free helmet to spread the message of road safety.
RED FM’s road safety initiative ‘Second Chance Nahi Milega’ will be widely covered by RJs on the radio channel and on their social media platforms. This also includes giveaways and contests to pool in attention of the masses. Even today, radio channels are considered as a powerful tool for increasing public awareness. RED FM is proactively tapping various social issues, through creating engaging and innovative content around it.
