MUMBAI: Radio City recently gave flight to the dreams of lucky listeners from Ahmedabad and Baroda, through ‘Meri Pehli Udaan’, a first-ever audio travelogue by gifting them their maiden international holiday.
The initiative, in association with AirAsia, encapsulated the stories, emotions, and experience of the first-time international travelers. Four winners each from Ahmedabad and Baroda along with the Radio City’s RJ Harshil and RJ Jahnvi embarked on a memorable trip to Bangkok on 26 July 2019 to experience the delight of exploring a new country for the first time.
As a part of the on-air plan, Radio City’s RJ Harshil and RJ Janavi encouraged listeners to share their reason to travel abroad for the first time. After receiving an overwhelming response of entries, Radio City urged listeners to vote for the best story, finally crowning two winners from each city to fly along with RJ Harshil and RJ Janavi to Bangkok. Further adding an entertaining twist to the campaign, through an informative segment, ‘Passport ki Paathshala’, Radio City RJs posed as Mota Bhai (elder brother) and Chota Bhai (younger brother) and educated listeners about the application of passport and other necessary details that would make the trip a memorable one.
The contest was extended on ground, where Radio City chose additional two lucky winners at EVA Mall in Baroda and Ahmedabad One Mall in Ahmedabad. Radio City decorated the malls as famous Bangkok destinations like the Grand Palace, Temple of Emerald Buddha, to give the citizens a sneak peek about the country. As a part of the campaign, Radio City team assisted the winners with necessary information about the city to ensure they have a seamless and memorable holiday.
Speaking about the success and reach of the campaign, Radio City chief creative officer Kartik Kalla said, “At Radio City, we devise and execute campaigns staying true to our brand philosophy of ‘Rag Rag Mein Daude City’. Radio City has always been a forerunner in giving its listeners a one of its kind experience that stays with them for a lifetime. First international trips are always special and in a bid to gift this to our listeners, we partnered with AirAsia through Meri Pehli Udaan. This association is a testimony to our expertise on exploring new avenues to touch base with our listeners. We at Radio City understand the pulse of our listeners and campaigns like these ensure the brand always maintains top-of-the-mind recall amongst its audience.
“AirAsia has seen a surge of Indians showcasing the zeal to experience new cultures around the world. With over 30 million tourists traveling to Thailand every year, Bangkok has been one of the most favorite destinations for first-time flyers. This campaign with Radio City highlights our vision ‘Now everyone can fly’ and gives these winners a chance to explore the world and make unforgettable memories. Radio City is undoubtedly the only network that understands the essence of the city and what is best suited for its listeners. Our partnership with them will definitely help us connect with our flyers and grow demand for air travel from Gujarat,” said AirAsia marketing head Rajkumar.
‘Meri Pehli Udaan’ is yet another ground-breaking campaign from Radio City, which amplifies its core motto of ‘Rag Rag Mein Daude City’. With initiatives like these, Radio City continues to strengthen the bond with the citizens and the city by being air to their flight and make their trip a special one.
