MUMBAI: BIG FM, Muthoot Blue Dhun Badal Ke Toh Dekho with Vidya Balan presented by Muthoot Fincorp. The debut of the versatile actress as a radio jockey has already been a talk of the town and Vidya’s debut has grabbed eyeballs.
Speaking on her rap video, RJ Vidya Balan says, "I had never imagined myself doing a rap but keeping in tune with the theme of the show - Dhun Badal Ke Toh Dekho, I think rap was befitting. Also, because of the kind of subjects that are being explored on the show, rap seemed like the best format to use. I had great fun while doing it and, I hope the video has also captured that fun and that everyone also connects with the video easily. We all have enjoyed working on it.”
“Importantly, even in terms of the treatment of the video of the rap, it is not your classical rap video. You will see me smiling through portions of it and I remember someone commenting on it that you are the only rapper smiling. But that’s the idea, right? Dhun Badal Ke Toh Dekho, do a rap, but do it differently, do it in your own way, tweak it a bit. I hope the janta likes my new avatar and shows their love for my video,” she adds.
In the video, the superstar has slayed as a rapper with confidence. The show that went on-air on 25 March 2019 airs every weekday evening from 7 PM to 9 PM, with repeats on Saturday and Sunday from 5 PM to 9 PM across HSMs. A special highlights segment named Muthoot Blue Dhun Badal ke Toh Dekho with Vidya Balan - SPOTLIGHT will be aired across Monday to Friday between 01:00 PM to 02:00 PM.
BIG FM Thwink BIG Country Head Sunil Kumaran, Country Head said, “Standing true to our brand ethos, we want to provide meaningful entertainment to our listeners. Dhun Badalke Toh Dekho with Vidya Balan is one such offering which aims to break existing stereotypes in society while also entertaining the audience. The network with this show brings forward a new personality of Vidya Balan, who has come on board as an RJ, for the first time in her illustrious career. In addition to witnessing her be an RJ, the audience can also see her doing a rap in the newly launched video. The rap reinforces the theme of the show and touches upon some serious topics, which we as a society refrain from discussing. We are looking forward to creating a positive change in India with thought provoking content that gives audiences a fresh new perspective, on key topics. The show is set to empower listeners with a chance to be an active participant in positive, progressive change.”
Keeping in mind the essence of the show, which aims to bring imperative social topics to the forefront, the rap by the actress highlights the stereotypical mindset and touches upon challenges which are still not widely discussed in the society. The rap encourages people of the nation to open up and participate in positive conversations about social challenges and issues like the pressure of looking good on social media, ego issues amongst couples if the woman earns more than the man, mental illness, and superstition among others.
