| 19 Jun 2024
92.7 BIG FM's 'Mumbai Maska Maar Ke' with Vrajesh Hirjee becomes the number one morning show
MUMBAI: BIG FM's recently launched morning show, Mumbai Maska Maar Ke is the new the number one breakfast show as per the RAM ratings. The breakfast show hosted by actor, comedian and RJ, Vrajesh Hirjee has continued to top the RAM ratings from Week 4 – 9 2019 with a 14.6% share (Source: RAM – Week 4-9 2019; 6 week average. TG: 12+ All). The carefree, light-hearted morning show that airs from 7 am to 11 am Monday to Saturday, captures the essence of Mumbai in every aspect inspiring the thinking of every Mumbaikar. The popular offering has resonated well with the audience, making it the leading breakfast show in Mumbai in such a short span of time.
Speaking about the positive response received by the show, Vrajesh Hirjee said, "As an artist and a radio jockey, I have always tried my best to connect with the audience, naturally. Because of the treatment of the show, Mumbai Maska Maar Ke, I get enough freedom to connect with listeners on topics pertaining to the city with alternate perspectives. It is wonderful to see the kind of positive response that the show has received, so far, and I hope it only continues further. 92.7 BIG FM has been a great brand to work with; I am really enjoying my real life role as a radio jockey with them, and more so hosting the breakfast show.”
Speaking about the show and its ratings, spokesperson from BIG FM said, "Dhun Badal Ke Toh Dekho has received an overwhelming response from listeners and advertisers from across the country. As part of our revamp, we roped in Vrajesh Hirjee for the morning show in Mumbai to deliver on this promise. Today, we are glad to witness the association reap outstanding results. The ratings are a testament to the well-curated content of the show combined with Vrajesh's inherent talent and knowledge on everyday topics, and that has certainly played a strong role in enhancing the listenership of the show. We aim to keep the momentum going and congratulate Vrajesh Hirjee for the show.”
Mumbai Maska Maar Ke helps listeners build a unique and positive perspective about Mumbai. Vrajesh Hirjee invokes positive conversations and insights around current affairs and key topics pertaining to the city, to enable Mumbai’s listeners begin their day with a fresh new outlook.