| 04 Dec 2021
BIG FM leads Indian Readership Survey (IRS) ratings as number 1 radio player

MUMBAI: BIG FM has yet again emerged as the number one private FM broadcaster nationally, as per the recently released Indian Readership Survey (IRS) 2017 data. The network leads with the highest listenership base of 17 million in the country, making it an ideal choice for brands to connect with their consumers. With a 59 station strong network and presence across 1200+ towns and 50,000+ villages, BIG FM holds the leadership position in key metros such as Delhi, Mumbai, Kolkata, Bengaluru and regions such as UP, Punjab, Rajasthan and Jammu and Kashmir.

Commenting on this, a BIG FM spokesperson said, “The IRS 2017 data is indicative of all the hard-work that goes in delivering the best content to our audience on-air as well as digitally. We also ensure that our efforts are an extension of the quality experience that our radio and digital audience expect from us. At BIG FM, we consciously endeavor to deliver value to all our key stakeholders across regions and we hope to continue the leadership position in the market with unmatched content.”

BIG FM’s content offering cuts across age groups and categories engaging audiences across cities. The network’s innovative content built on strong local insights has added to its existing strong listenership base. According to the IRS report, BIG FM enjoys a five per cent, 12 per cent and 20 per cent higher listenership pie in the North, South and East region compared to its closestcompetitors and is in a leadership position in 80 per cent of the markets that it operates in.

The radio network has garnered a strong following with its refreshing campaigns all aimed at creating a positive social impact. With initiatives such as Big Green Ganesha, No Khaali Pet and properties like Benadryl BIG Golden Voice, BIG Junior Rockstars amongst others, BIG FM truly emulates its core ethos of ‘Suno Sunao Life Banao.’ Whether it is quality content, highly-skilled BIG MJs, great music, innovative campaigns and initiatives, the network delivers a comprehensive experience across audiences.