| 24 Feb 2024
After a year of wait, Sarthak FM finally goes on-air

MUMBAI: After waiting for more than a year, Sarthak FM, Orissa finally launched today. The station has launched in Bhubhaneshwar now and will be launching in Rourkela shortly.

Before the launch, Sarthak FM was on a test-run from 1 April. It was suppose to launch on 14 April but due to licensing issues, there was a delay in the launch. This kept the audience on the edge for Sarthak FM’s official release.

“The test-run gave us an amazing response. As we announced our launch, people started saying ‘Finally aa raha hai’. Our clarity of sound is better as compared to the other existing radio stations. I have seen the local shops here have also tuned in to Sarthak FM. It will surely turn out to be a great achievement,” said Sarthak FM programming head, Amit Kumar.

Sarthak FM is Orissa’s first 24 hour radio station with Odhia content. The station has an interesting line-up on the show with exclusive content.

  • 4 am to 6 am on ‘Mantras’, popular mantras (Sloakas) will be played.
  • 6 am to 7:30 am on ‘Puja Phoola’, Pandit Charana Rama Das will  give pravachan (teachings) along with singer Namita Agarwal’s hit bhajans.

  • 7:30am to 11am, ‘Morning Jhalsa’ with RJ Amit and RJ Nivy. On this show, a new song produced by Sarthak FM will be released. The new song will be launched at 9:19am, everyday.

  • 11am to 1pm, RJ Swati will host an interactive session on ‘Katha Heba Bindass’ where celebrities will be invited. She will also discuss topics related to day-to-day life.

  • 1pm to 3pm, ‘Filmy Tadka’, will have an exclusive content where a hit film’s dialogue along with its famous song will be played with a twist of fusion back to back.
  • 3pm to 5pm, ‘Chal Gapiba Geeta Suniba’ with RJ Sunayana a phone in request with be taken along with some important message about whatsapp and its viral uses.

  • 5pm to 9pm, ‘Cafe 919’ will have two mischievous RJ’s Ankit and Omm on the show. The show will be filled with humour and sarcasm.   
  • 9pm to 12am, ‘Prema Kemithi Huye’, in this show RJ Ankita will talk about love and learn more about love from her listeners. Here the unplugged version of the song launched in the morning will be played at 9:19pm.
  • 12 am to 3am, ‘Rati Ra Sathi’, on this show the listeners will find a friend in RJ Sunnny who will be there to listen to all queries and help in motivation.
  • 3 am to 4 am, ‘Pune Thare’ will witness back to back Odhia hit evergreen songs.

“We are excited to put on-air Orissa’s first FM station playing Odhia songs only. Always bringing new ground – movies, music, television, our time-tested creativity is now entirely focused on to delight our listeners with the richness and variety of contemporary Odhia music. We look forward to unwillingly a new era in FM, for the listeners, with the listeners,” said Sarthak FM head, Sitaram Agrawal.

Also Read: Will Sarthak FM go on-air from 1 April 2017?

Sarthak FM awaits operation license permission; to go on-air from 1 April

Sarthak Music ready to launch FM stations at Bhubaneswar, Rourkela