| 22 Mar 2023
Radio City's Rag Rag Mein Daude City campaign reigns at the Goa Fest 2017

MUMBAI: Radio City’s creative agency Scarecrow Communications swept the Goa Fest 2017 with five awards in the Radio and Radio Craft category for Radio City. Radio City conquered the award season last year by leading the tally across Golden Mikes, Indian Radio Forum, New York Awards and Grand Prix.

The victory run began with the agency bagging two silver metals in the category ‘Radio Single’ spots for Mumbaikar and Delhi-ite created on the theme of Rag Rag Mein Daude City that brought out the true spirit of being a Mumbaikar and a Delhi-ite. In the Writing category- the agency won silver for the spot on Delhi-ite and bronze for the spot created for Mumbaikar. In the Voice Over category - Mumbaikar spot bagged the silver award. All the spots were created keeping in mind Radio city’s brand ideology Rag Rag Mein Daude City.

An elated Radio City Programming, Marketing and Audacity, EVP and National Head Kartik Kalla, said, “Creativity is synonymous to Radio City and Scarecrow. Since three years it has been a collaborative effort of creative thinking and creative executions for all our campaigns. On behalf of Radio City we would like to congratulate Scarecrow Communications for reigning the awards in the Radio & Radio Craft category at the Goa Fest 2017”.

Scarecrow Communications Founder and Director, Manish Bhatt said,“This year completes the hat-trick for Scarecrow Communications and Radio City winning together. Scarecrow as an agency has been known for winning a lot of radio awards and Radio City has played a significant role in that. They have always been enthusiastic to do something crazy and have always supported us with our ideas. This year’s campaign 'Rag Rag Mein Daude City' has already been a huge success with the song and the ads becoming a rage. And now the radio spots of the same campaign have won with a 100 per cent record at this year's Goa fest. We entered it in five categories and it has won in all five.”