| 18 Sep 2021
MY FM launches in Bikaner and Akola

MUMBAI: MY FM, radio division of Dainik Bhaskar group, went on air in Bikaner on 20 March and launched its last station Akola on 23 March. Akola is the last station launch of the network bid during the phase III auctions and was extravagantly celebrated.

Commenting on the launch of Bikaner station, MY FM CEO Harrish Bhatia said, “By adding Bikaner we have expanded our network further in Rajasthan, we were already the largest network and continue to enjoy the same. With Akola we complete our station launches acquired in the first batch of Phase III. With all the launches done, we are now the largest network of Chandigarh, Punjab and Haryana, Madhya Pradesh, Chattisgarh, Rajasthan, Real Maharashtra, we have also strengthened our network in Gujarat with three stations in total now.”

Speaking further Bhatia added, “Being a strong customer centric organization, we are committed to providing unique and engaging content to our listeners across these cities”

MY FM is the radio business of DB Corp Ltd. launched in 2006. MY FM took a bottom-up approach and set up its network across 30 Tier II and III cities across seven states, building on the strong local understanding that Bhaskar Group had in these markets.