| 06 Jun 2023
Daler Mehndi launches Radio City in Patiala

MUMBAI: Radio City is on the go at the moment for after launching Radio City in Kanpur and four new stations in Rajasthan. The network now announces its presence in Patiala.

Read More: Radio City launches four new stations in Rajasthan

The Patiala station was launched by Punjabi pop artist Daler Mehndi. The singer in his inimitable style introduced the network's key properties to the city.

Carrying forward the mantle of ‘Rag Rag Mein Daude City’, the radio network will focus on content that appeals to all the 'Patialvi’s', from the foot thumping Punjabi Bhangra to the popular ‘Love Guru’ in Punjabi, from city happenings to humour. Knowing Patiala’s love for music, the new station promises to be a one stop destination for maximum music in Patiala.

On the occasion of the launch Music Broadcast Limited COO Abraham Thomas said, “With the launch of our station in Patiala, we mark our expansion in the state of Punjab. With each new city that we enter, we continue to spread our brand ethos - Rag Rag Mein Daude City. We promise to give our listeners the best of localized and customized content and with this launch; we are elated to introduce Love Guru in Punjabi for our listeners in Punjab.”

“Radio City vich apna puraana rishta hai. There are very few brands who understand the essence of good music and the mindset of a listener. Radio City does both, and I welcome them to Patiala with open arms, Hun Rag Ragvich Daudega Music bemisaal, Daler Mehndi de naal”, said Daler Mehndi at the launch.

Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions covering Kanpur, Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur, and Madurai. Radio City also operates a web radio on which has 40 stations as of now.