| 25 Mar 2023
Radio City's AudaCITY's integrated campaigns redefine marketing for brands

MUMBAI: Radio City’s creative hot shop AudaCITY has set a benchmark in the radio marketing space within a year with its innovative and creative campaigns designed for brands like Amazon, Motorola, Colors, Voot, Airtel , Van Heusen among others. AudaCITY provides 360 integrated marketing solutions across radio, print, digital outdoor platforms to redefine marketing with creative and innovative solutions

Audacity’s recent campaign for Motorola’s Moto Z Mod, has drawn attention of the entire radio industry in which they integrated on-air and digital to conceptualize ’MOD JOCK show’ which received more than 350,000 views.

Speaking about the success of AudaCITY and their campaigns, Radio City EVP & national head – programming, marketing & AudaCITY Kartik Kalla, said, “We at Radio City constantly strive to raise the bar of radio marketing, and with AudaCITY our internal creative client solution agency we have certainly succeeded in achieving the same. Being associated with brands such as Motorola, Colors, Airtel ONGC, Ministry of Women & Child Development, we have been able to deliver an exemplary output in the past and have also given creative solutions across mediums and has set a benchmark for others to follow.

Some of the other campaigns designed by the AudaCITY showcases an integrated approach and robust 360-degree communication campaign for various clients such as “EidkaTohfa” for India Gate Basmat Rice which promised to the listeners a tasty dinner treat cooked in the comfort of their own home. Amazon’s Rakshabandhan campaign designed for on air and digital platform to share the sibling treasured moments was a huge hit and Amazons BadeDilwale campaign was a roaring success with more than 4 lakh Tweets and 5 lakh missed calls. A jingle created for radio by AudaCITY to announce the launch of Moto 4th Generation recived an overwhelming response. The lyrics were applauded and adapted for a brand anthem & video featuring Vasudha Sharma of the band Aasma across digital platforms.

The flawless integration of Radio and Digital blended seamlessly to promote Voot’s Wanting Wanting campaign, to promote their tagline was designed with RJ integration and stationality TOH. Another feather in the cap, AudaCITY joined hands with Colors ongoing show ‘Jhalak Dikhlaja Season 9’ and integrated all the on air campaigns showcasing their tag line “Hot Hai”.

Within a year of its inception, AudaCITY boasts of an impressive list of portfolio with clients such as Amazon, Motorola, Colors, Voot, Van Heusen, LuvIt Chocloates, Perfetti, India Gate, Airtel, Lipton, ONGC, Cargil – Actilite, among others and government entities such as Ministry of Women & Child Development, Ministry of Labour and Ministry of Textiles.