MUMBAI: After a week of keeping their launch under wraps, Radio Mirchi (Chandigarh) went for a formal launch today at the Hyatt Regency, Chandigarh with Bollywood actor Tiger Shroff.

Punjabi singer Diljit Dosanjh has handpicked the songs and has provided inputs for the shows that will air on Mirchi. Diljit was present at the launch through a video link in which he congratulated Mirchi on the launch.

Keeping in mind the unique requirements of listeners in Chandigarh, Mirchi will play the latest Punjabi music in which they will add ‘latest Bollywood music ka tadka’. The product strategy has been decided after extensive research, opinions of experts like Diljit and talking to the people of the city, elaborated Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K, Radio Mirchi.

Along with the best Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to the radio station.

Present at the launch were the Mirchi RJs who will host the shows on the station. Energetic RJ Abhi, drama queen RJ Kanwar, sweet and vivacious RJ Ashi, bindaas RJ Charu and romantic RJ Sunny promise to keep Chandigarh entertained throughout the day with their sparkling wit and banter, regular updates about what’s happening in the city and unique opinions on songs and movies released.

Diljit said, “Chandigarh has a special place in my heart and I am so glad that Mirchi approached me to co-curate their station. This gives me an opportunity to give something back to my fans from the city. My association with Radio Mirchi goes back many years and they have a proven track record in delivering a great listener experience.  I have given my inputs on the song list and the shows for the Mirchi Chandigarh product and I’m sure it will strike a chord with the listeners. It was a great pleasure working with the Mirchi team.”

Tiger Shroff said, “It gives me great pleasure to be a part of the launch of Mirchi in Chandigarh. I am really excited to be a part of the launch in Chandigarh while promoting 'Flying Jatt'. It is always a pleasure being here and I wish them well.”

Radio Mirchi COO Mahesh Shetty commented that, “Chandigarh is a very important city in our expansion plans and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood cinema today – Tiger Shroff – and one of the most popular directors on the scene – Remo D’Souza.”

Also read: Radio Mirchi set for formal launch in Chandigarh next week