| 02 Jun 2023
Radio City shakes up Retro space with launch of 'Radio City Gold'

MUMBAI: Web radio network announced the launch of 7 new web radio stations-RC Hindi Gold, RC Kannada Gold, RC Tamil Gold, RC Telugu Gold, Lata Mangeshkar Radio, Kishore Kumar Radio and RD Burman Radio, basis extensive research which showed that the nation still dances to the tunes of evergreen legends such as Kishore Da, Bappi Da, Rafi, Ilayaraja, Dr Rajkumar and S. P. Balasubramanium.

Through this leap in the retro space, Radio City revitalizesretro demands of audiences worldwide. The ability to give listeners content across generations and languages was the intent behind the launch of these seven stations, which now takes the bouquet of to 31 stations.

‘Radio City Gold’ is a gift box to all the retro lovers across generations and a celebration for those who love to groove to retro music. Having recently acquired the music rights to HMV Saragama’s collections, Radio City is the only global web radio network to add 7 stations to the genre at one go. Radio City is the first and only radio station to have exclusive online music rights to HMV where listeners can tune into classics from the 1960s to the 1980s.

Jagran Digital COO Rachna Kanwar said, “We have always been the frontrunners in the Web Radio space and by launching 7 new retro stations, Radio City has redefined the retro space online. We have been seeing a slew of launches in the retro genre in radio, but our Hindi-speaking audiences aren’t the only ones who love music from the 1960’s, ‘70’s and ‘80’s. Therefore, we decided to bring to our global audiences the unique offering of retro across languages. Apart from Web Radio, we have hundreds of playlists from the Golden stars of Indian music. With this we have made the most definitive destination for Golden Hits across languages."

A first of its kind in the Radio Space in India, Radio City is the pioneer to introduce retro programming in South Indian languages. has a wide audience nationally and internationally and through Radio City Gold it would strengthen the loyalty.

Radio City CEO Abraham Thomas said,.“Radio City is happy to re-launch the legends of retro music for the online consumer, becoming the only radio network to offer music online. Radio City as a brand transcends multiple platforms beyond radio to online to on-ground. The consumer insight indicates that retro music is consumed across geographies, languages, platforms and more importantly resonates with the digital generation and hence the launch of Radio City Gold."

SaReGaMa India Ltd MD Vikram Mehra said, “Retro music is making a comeback world over and we are extremely happy to partner with Radio City in reintroducing the golden era of Indian music to the next generation through digital means"

With a nationwide presence on the terrestrial front, Radio City 91.1FM has been growing by leaps and bounds with 11 new terrestrial frequency launches nationwide around the corner.