| 22 Sep 2023
Red FM launches campaign with RJ Raunac to curtail water problem

MUMBAI: Recently Big FM put its foot forward to create awareness about water conservation on World Environment Day and now Red FM voices out the same through its unique campaign. 

The radio network along with its famous RJ Raunac (Bauaa) launched a witty and quirky campaign to create awareness around the growing water scarcity in the capital city, targeting the ‘chalta hain’ attitude of Delhiites towards water wastage.

Thus, this seven-day campaign will witness the Red FM listeners nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas. The chosen locations will be raided by Bauaa aka RJ Raunac and water alarms will be given to people in the surroundings which will work as a constant reminder towards water conservation. To make it more intriguing and impactful, Red FM has introduced water alarms in Bauaa’s voice. The alarms in his typical shaming style will announce that the tank is full now and the water pump should be switched off.

Kapil Mishra – Holding the cabinet portfolio of Water in Delhi Government appreciated Red FM’s efforts and invited the Red FM team to install the water meter at his residence as well. Divisional Commissioner, Delhi A. Anbarasue came forward and encouraged Raunac for this effort of not only creating awareness but providing a quirky solution as well.

Furthermore, activist and water conservationist Vikrant Tongad will be seen enlighten the listeners on growing water crises and giving interesting tips and factoids around water conservation on-air. The rising start-up Shop Clues have also come forward to extend its support in Red FM’s unique initiative and will hand over water alarms as a complementary gift to all the consumers availing services from their portals in Delhi NCR region. Bollywood celebrities like Kanika Kapoor, Mona Singh, and Sunny Leone also joined hands by lending a voice on this initiative.

Commenting on its unique initiative Rajat Uppal – National Marketing Head Red FM said, “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure the success of the campaign. I would like to thank all our partners who have come forward to support us and help us establish a mark”.

Listeners can message Red FM if they want ‘Bauaa’ to come down to their society and help in conservation of water on 7531935935. Extensive on- ground activity is also planned in RWA in areas like Mayapuri, Vasant Kunj, Malviya Nagar etc.