MUMBAI: MY FM the radio division of Dainik Bhaskar group has announced a rate hike across all its 17 stations by 25 per cent. The decision to hike rates has been taken to address the current inventory crunch. The rates will be effective 1 February, 2016.

Commenting on this MY FM CEO Harrish M Bhatia said, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser want to leverage our leadership position to reach out to their target audience.”
Mr. Bhatia further added, “Our inventory has been peaking and increase in Ad rates is the only way to balance, we want to deliver a good listening experience to the listeners and better ROI to our advertiser”.

He further added, “Our markets are growing at an exponential pace and many smart advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table”.

Today radio is integral part of all media plans, there is a huge potential for radio in the Indian pie to grow significantly to come closer to the global average of 8 to 9 per cent of media spends.