MUMBAI: Big FM, India’s largest and the No.1 Radio Network’s Big Green Ganesha, in its eighth year garnered support from the Chief Minister of Maharashtra, Devendra Fadavnis, and RamdasKadam (Environment Minister), Praveen Pote (Environment Minister for State), Malini Shankar (Upper Chief Secretary of Environment Department) and P. Anbagalan (Member Secretary of Maharashtra Pollution Control Board) who donated newspapers for the cause. In a press conference held to flag of the eco-friendly initiative, the government dignitaries shed light on the importance of ecological practices during the festival of Ganesh Chaturthi.

This year, the eco-friendly drive was even bigger as Kapil Sharma, India’s leading comedian and Bollywood actor, was the face of the property. The radio station also saw increased support from people and celebrities like Asha Bhosle, Imran Khan, Kangna Ranawat, Nawazuddin Siddiqui, Kanika Kapoor, Ayushman Khurana, Sadhna Sargam, Anup Jalota and Rekha Bhardwaj among others who pledged their support by donating newspapers to create eco-friendly Ganesha idols to promote the noble cause.

Face of the property and comedian, Kapil Sharma said, “Big FM’s initiative, Big Green Ganesha is an amazing step towards embracing an eco-friendly way of life. I am happy to be a part of this noble cause. I appeal to all my fans to join this drive and actively be a part of Big Green Ganesha.”

Speaking about the initiative, a spokesperson from Big FM said, “I am delighted that BIG Green Ganesha, in its 8th year has now become an important part of the green crusade and has seen such tremendous support from government dignitaries, celebrities and of course, the people that participated in this drive. We are proud that this initiative and its objectives are helping us create a green environment for our future generations.”

Birla White general manager marketing services Kedar Rele said, “Ganesh Chaturthi marks the start of the festivities in India which then initiates the purchase cycle. BIG Green Ganesha presents a unique branding opportunity as it drives sustainability at its core. The ideology behind Birla White wallcare products, of being environmentally sensitive, was the starting point of the association with Big FM’s most successful and award winning initiative, Big Green Ganesha.”