GOA: The twelfth edition of the annual marketing and advertising community in the form of Goa Fest 2017, held in Grand Hyatt, oversaw an impressive turnout that focused on celebrating and acknowledging several initiatives in print, digital, radio and other platforms through Creative ABBY Awards.

Ad spends were severely reduced during the last quarter of the calendar year 2016 due to demonetisation, but the phenomenon did not affect the quality of the usual suspects in the world of on-air advertisements. Scarecrow Communications, that bagged 10 metals last year, managed to improve its tally with 12 metals, with six each in bronze and silver. Dentsu Aegis Network’s Dentsu Creative Impact, that bagged nine bronze in 2016, became the joint winners in metal tally along with Scarecrow Communications with 12 metals, five in bronze and seven in silver. With two gold and four silver recognitions, Taproot Dentsu came third in the metal tally. JWT India bagged one gold and two silver and bronze each in this edition of Creative ABBY Awards.

Law and Kenneth Saatchi & Saatchi Pvt. Ltd. failed to grab any gold, however, succeeded in collecting three silver and one bronze metal. Red FM’s Vodafone Super Cheer Hakke Bakke for IPL 2016 earned itself a bronze in ‘Original Music Score’. Radio Mango’s ‘Women’s Day’ programme helped the station win a silver in the recently concluded edition of Goa Fest.