NEW DELHI: Prasar Bharati and Qatar Media Corporation have agreed to exchange content that highlights the national characteristics, cultural and heritage, social events, festivals and competitions of both countries.

A Memorandum of Understanding (MoU) signed between them also provides for exchange programmes for journalists, experts, technicians, specialists etc in the field of electronic media, radio and television.

The MoU is aimed at enhancing the mutual bonds of friendship and to increase co-operation in the field of broadcasting between the two countries.

The signing ceremony took place in Hyderabad House, New Delhi, in the presence of Prime Minister Narendra Modi, Qatar’s Emir Sheikh Tamim Bin Hamad Al-Thani, Indian and Qatari delegates.

The Indian side was represented by the pubcaster’s Chief Executive Officer, Jawhar Sircar and the Qatar side by its Ambassador to India, Ahmed Ibrahim Abdulla Al Abdulla.

There will be no commercial use of the content to be shared, according to the MoU.

The aim is also to strengthen their co-operative relationship in the field of Radio and Television; and improve mutual understanding of political, economic, social and scientific aspects of the countries.

Attempts will be made to explore opportunities for co-production between the two pubcasters.

The aim will also be to encourage cooperation and coordination in efforts and attitudes in the regional and international forums, conferences, and meetings related to the radio and television field.