| 21 Feb 2024
India's first Indipop music channel, Songdew launches today

MUMBAI: that runs the largest music network in India and used by more than 25K artists and bands to promote their music both in audio and video format has taken a new journey as a 24 hours music channel, Songdew TV. Songdew TV is a first-of-its-kind platform for artists to collaborate, create, publish, promote and distribute their music. The channel is for the young and young at heart music lovers who can enjoy numerous private albums that are not available in the mainstream media.

Speaking on the occasion of the launch, founder Sunil Khanna said, “So, we had started with an independent portal for independent artists. In the process, we found that the music videos created by individual artists on our portal were decent and had an outstanding music. We, therefore, wanted to take the work of these talented artists to a larger audience. TV is present in small towns and a music video looks good on the television screen. Thus, Songdew TV happened to provide more encouragement to artists for creating better music.”

Videocon d2h, India’s fastest growing DTH player has partnered exclusively with Songdew for a 24-hour active service providing the biggest TV platform for Indie music to over 19 million households across India. The channel will show the best of independent music, live acts from across the country.

Songdew will air shows like Meet The Music, Track Tales, Songdew Unplugged, World Street Music, etc. These programmes feature some of the very talented musicians and bands including Indian Ocean, Astitva, The Yellow Bucked, Sifar, Sparsh, Daira, Shadow and Light, Harpreet Singh and Shubhangi Joshi.

“We will have a wide genre of songs like folk, fusion, Sufi, rock etc. We will also have interesting programs like Meet The Music that will showcase songs by famous bands like Indian ocean and others. There is another show, Track Tales that will show the process of creating a song by an artist. Also, our show, SongsDew Unplugged will feature some of the best upcoming artists in the acoustic setup,” said Khanna.

He further added, “More than 28000+ talented musicians and bands creating some outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform.”

 “The trend among youth these days is to explore long tail music beyond film songs. The emergence of music festivals, Live Events, and success of online music platform are a testimonial to this. Handpicked music content on Song dew TV will provide an incredible experience to subscribers of Videocon d2h,” said Sandip Tarkas, Director - Songdew.

Videocon d2h takes pride in presenting its subscribers with a robust line-up of more than 650+ channels and services, including a host of regional channels. It offers a wide range of active services like Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.  The channel will be available on channel number 278.

Founder, Sunil Khanna, signed off by mentioning his channels mantra that is showing anything beyond Bollywood. He said, “India has a very rich heritage of folk and Sufi music. There are people who want to listen to jazz and other forms of music and our channel will show them. Starting with a base of 25 million, for now, we will be expanding in the coming months.”

Initial started as a record label in 2014, has offered a successful platform to Indipop singers to showcase their talent. And with the launch of Songdew TV, the music channel is all set to take Indipop to the larger audience both in India and abroad. Yupp TV is the official global partner of Songdew TV.