| 25 Mar 2023
9XM promotes gift of happiness this Diwali

MUMBAI: We go through so much stress in our day-to-day life, but how many of us actually do something to detach ourselves from stress, the ratio is extremely less. Here we have 9XM, who have taken an initiative, while they have come up with something unique to revive people from stress, with a strong message of ‘Stay Bright Stay Happy’.

Commenting on the special signature tune, 9X Media chief programming officer Amar Tidke said, “This Diwali we wanted to spread the message of happiness through our campaign 'Stay Bright Stay Happy'. Jhagmag Diwali our signature tune reflects positivity, happiness and endorses the 9XM philosophy, spreading delight/cheer through great music. This music ident will be air on 9XM and 9X Jalwa and a special Marathi version of the tune will be launched simultaneously on 9X Jhakaas.”

9XM has come with Jhagmag Diwali to celebrate the festivals of light starting from 13 to 21 October 2017, while the song was released on 12 October 2017 on their YouTube page. Jhagmag Diwali, is one and a half minute theme song video which 9XM has undertaken, gives us a message of ‘being happy’, no matter how much stressed one is. Jhagmag Diwali is an upbeat song with very catchy beats; also it beautifully captures all the emotions around the festival. Besides the Diwali ident 9XM will also feature special ‘Bade-Chote’ with Bollywood celebs speaking about how they would celebrate Diwali and a lot more.

Click here to view the song: