| 23 Jul 2024
Vh1 revamps with original programming, new prime time lineup

MUMBAI: Viacom music channel Vh1 is changing. The channel will soon start airing engaging original programming like 'Vh1 Inside access with Miss Malini' and 'Vh1 India Diaries'. Introducing India to the refreshed Vh1 experience will be Demi Lovato, Coldplay and Jay-Z LIVE at the Global Citizen Festival 2016 on 19 November.

The redefined Vh1 affirms it’s position as India's go-to destination for not only International Music but music, entertainment and pop culture, claims the channel. Says Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18, “Vh1 India represents the changing entertainment preferences of the Millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavor is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music & pop culture."

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18

Speaking about going live with Global Citizen he further added: “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1."

New Content Offerings

Vh1 is all geared to introduce a new prime-time with refreshed content that comprises a blend of International Music and Pop Culture, along with a power-packed line-up of originals.

· Original Programming like  'Vh1 Inside access with Miss Malini' and 'Vh1 India Diaries' will build relevance to India by giving you a sneak peek into India’s thriving music, entertainment, and Pop Culture scene

· A new prime time line up with differentiated long form content will be introduced with shows like The Fabulous Life, Lip Sync Battle, Catfish and more

·  Get up to date with the latest happenings in the world of pop culture and entertainment with shows like Entertainment Tonight

· New refreshed Music Blocks will be curated to include shows like Vh1 Secret Stash - a handpicked playlist, Vh1 Stomp - the party mood-setter, and Vh1 Mint - the one stop music block to get up to date with the latest in International Music