RadioandMusic
| 28 Nov 2021
Brace yourselves for the 10th stunning season of 'BritainÆs Got Talent' only on Vh1

MUMBAI: This summer, Vh1 is all set to telecast the all-new season of ‘Britain’s Got Talent.’ After nine successful discoveries of talent, the show returns with its 10th season to showcase extraordinary performances and acts by hopefuls across Britain. The new season of 'Britain’s Got Talent' is all set to premiere the first two episodes in India on Sunday, 17th April at 8 pm, only on Vh1.

Season 10 returns with its beloved judges Amanda Holden, Alesha Dixon, David Williams and of course, Simon Cowell setting the bar to discover the hidden talent of Britain. Also, crowd favorites Ant and Dec shall be hosting the season again this year.

Commenting on the new season’s premiere, Ferzad Palia, EVP, Viacom18 and Head - English and Youth Entertainment, says, “Britain’s Got Talent has received extraordinary acclaim from its Indian viewers in the previous seasons and we are delighted to have brought it back on popular demand. This show not only serves as a medium of amazement but, also inspires the people to aspire and work towards their dreams because of the immense talent that is showcased.”

In the past, the show has discovered hidden, talented gems from Britain including the likes of Susan Boyle, the glorious boy band ‘Collabro’, the talented Jules O’Dwyer and her dog Matisse, to name a few. This year, the show returns with the concept of the “Golden Buzzer” – a veto power given to each of the judges as well as the hosts once every season in order to send a performer directly to the semi-finals based on their talents.

This year Vh1 aims to promote the show via talent in and around us. The show will be promoted in over 30 leading on-ground hangouts like Jonny Rockets, X-treme Sports Bars and Gold’s Gyms across five cities in India. These outlets are handpicked locations leading the talent march in the country showcasing talent – from theatre venues like Prithvi theatre in Mumbai, to hangout venues like Blue Frog that host both open mics and karaoke nights. Vh1 will also re-brand a few of these open mic/karaoke nights into special ‘Britain’s Got Talent’ nights. Over and above this, the show will also be promoted across 20 top colleges across three cities.