| 16 Jun 2024
Bajaao launches new initiative - 'Friends of Bajaao'

Mumbai: Since its inception in 2005, BAJAAO has grown to become one of the most recognised and respected brands in the music industry. To acknowledge and support the music fraternity in this journey, BAJAAO launches ‘Friends of BAJAAO’, an initiative to recognise & showcase artists that have been associated with the brand, while also being some of its most loyal customers. not only acts as a companion for artists in their musical journey, but also provides them with rightful exposure, a platform to showcase their talent along with providing artists with the best quality equipment at competitive prices. It has been instrumental in signing up renowned artists like, Siddharth Kadadi, the guitarist of Thrash/Groove metal giants Zygnema, Shezan Shaikh, guitarist of Groove Metal band PROVIDENCE, Gurdip Singh Narang (Bass) from brutal death grind band Gutslit and Jordan Veigas (Bass) from Prog metallers Reverrse Polarity.

As the tagline goes, “A company that is made up of musicians, by musicians and for musicians”, ‘Friends of BAJAAO’ is concerned with exposing upcoming, as well as established artists to even a wider spectrum of audience. Quoting about the initiative, Narang said, “Bajaao is more than just a company that sells musical equipment. It's a family of hardworking musicians and music related people who understand what a musician needs. I’m very happy to be a part of this initiative.”

Commenting on ‘Friends of BAJAAO’, CEO of Bajaao, Suman Singh said, “Our journey towards success would have not been possible without the unconditional support of the music fraternity. ‘Friends of BAJAAO’ as an initiative showcases BAJAAO’s support for both upcoming and established artists, introducing them to new audiences. While the initiative is still in its nascent phase, we envision it becoming a launch-pad for India’s immense musical talent. We are all about music here at Bajaao, and I see ‘Friends of BAJAAO’ becoming an important community for musicians & fans alike.”

‘Friends of Bajaao’ is currently on an invite-only basis.

For further information regarding the initiative, please visit