| 27 May 2022
Saavn ties up with LAVA for its music app

MUMBAI: Saavn, the music streaming website, has tied up with the fast growing mobile manufacturing company- LAVA International. With this partnership, the Saavn mobile app will be pre- loaded on the latest LAVA phone, D-136A.

Speaking about the partnership, Kartikeya Shukla, Head of Global Business Development, Saavn, said, "We are excited to launch this offering with LAVA on their latest Discover Series handset. Saavn's mission is making music accessible to everyone. Since feature phones play a dominant role in India, especially in non-metros, this new association bolsters Saavn's commitment to providing a seamless listening experience in Tier 2 and 3 cities."With this collaboration, LAVA also plans to introduce music phones with Saavn. "With the Discover series of phones, LAVA aims to bridge the gap between quality and affordability for a large part of the Indian population, which is relying on affordable technology to ride the wave of the Internet revolution, " said Navin Chawla, Vice President- Product, LAVA.

"Our partnership with Saavn is a testament to our commitment to empower people to do more with technology, and entertainment is a big part of that. With Saavn pre-loaded on the LAVA Discover 136S, our customers can enjoy one-click access to a world of music streaming, in the language of their choice," he added.

Saavn has over 11 million monthly users worldwide. Saavn's comprehensive music catalog includes over 1 million Indic tracks for its streaming search-and-play and radio services (including Hindi, Tamil, Telugu, Punjabi, English, Marathi, Kannada, Malayalam, Bengali, Gujarati, and Bhojpuri content).