| 01 Feb 2023
Hungama partners with Vh1 Supersonic, launches 'Supersonic EDM' radio station

MUMBAI: Dance music festival- Vh1 Supersonic and digital entertainment company announced a strategic digital partnership on 23 December 2014.

Hungama has launched the ‘Supersonic EDM’ radio station across its platforms, which will feature EDM’s best hits and favourite artistes (does not include video).

The partnership will commence with Vh1 Supersonic Goa Fest in December 2014 and will include 30 club events and 30 college events that will run until March next year. CEO Siddhartha Roy said, “This is our major partnership in the EDM space. EDM is one of the most popular music genres at present. We will be able to communicate to the EDM fans through this partnership. We plan to attract huge EDM fans to our platform.” The launch of the station on the Hungama app will be followed by promotion on their digital platforms.

Integrated Network Solution SVP and business head Jaideep Singh said, “LIVE Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms.While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today's youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music." Vh1 Supersonic provides its visual content to various Vh1 platforms.

Vh1 Supersonic, which began in 2013 is now an IP that has increased its reach among consumers with 50 campus gigs and club nights leading up to the main festival scheduled from 27th to 30th December Goa.