| 28 Sep 2023
BBC launches BBC Music with star-studded music video

MUMBAI: On Tuesday, 7 October, the British Broadcasting Company (BBC) launched its new initiative BBC Music with their very first pan-channel broadcast of 'God Only Knows'. The track is a reworking of The Beach Boys classic song uniting 27 internationally acclaimed artistes from across the musical genres to form 'The Impossible Orchestra'. BBC Music will join the other BBC outlets viz., BBC One, BBC Radio 6 Music, BBC iPlayer, BBC Radio Cornwall etc.

'God Only Knows' features the song's original writer and creator, Brian Wilson, alongside 26 award-winning musicians including popular music stars Sir Elton John, One Direction, Stevie Wonder, Pharrell Williams, Jake Bugg, Lorde, Emeli Sandé, Chris Martin, Kylie Minogue, Paloma Faith, Sam Smith and Florence Welch; rock musicians Chrissie Hynde, Brian May and Dave Grohl; classical musicians Alison Balsom, Martin James Bartlett, Danielle de Niese and Nicola Benedetti; folk performer Eliza Carthy; Senegalese singer Baaba Maal; jazz performer Jamie Cullum; British Asian Music star Jaz Dhami; the BBC's Zane Lowe, Lauren Laverne, Katie Derham, Gareth Malone and Jools Holland; with the youthful vocals of the Tees Valley Youth Choir and the BBC Concert Orchestra at its heart.

'God Only Knows' will be released as a single in aid of BBC Children in Need. It will be available to download from midnight on Tuesday 7 October.

BBC Music Director Bob Shennan in a statement said, "This is an exciting moment for BBC Music as we launch to a global audience. With the 80-piece BBC Concert Orchestra at its heart and comprising an array of iconic music stars, from a wide range of musical genres, this 'impossible' orchestra is a celebration of all the talent, diversity and musical passion found every single day throughout the BBC. Our audiences are very clear in their passion for music and that's why BBC Music exists: to create, curate and celebrate music – for the love of it."

Co-creator of The Beach Boys, Brian Wilson himself stated in a release, "I just feel so incredibly humbled that the BBC would choose 'God Only Knows' to promote their new music initiative. All of the artistes did such a beautiful job I cannot thank them enough. I am just honoured that 'God Only Knows' was chosen. It is a very special song. An extremely spiritual song and one of the best I have ever written."

'God Only Knows' will be released as a single in a first-time collaboration between Sony, Warner and Universal Music with all proceeds going to BBC Children in Need. It will be available to download from midnight on Tuesday 7 October and will be available in shops later that week.

BBC Music will build on the huge range and depth of its music programming, will innovate further in Digital, expand the development of new music talent, and bring audiences ambitious and landmark musical moments on primetime television.

BBC Music already broadcasts over 41,000 hours of content a year across television and radio spanning all genres, showcasing the best emerging UK talent through more than 15 new talent schemes, bringing audiences some of the finest and most popular national events across popular and classical music.

This encompasses an unrivalled range including 600 live classical concerts a year on Radio 3, Radio 1's annual Big Weekend festival, The Proms, more than 300 live sessions each year on Radio 6 Music, and BBC Four being the largest commissioner of music documentaries in the UK.

The digital home of BBC Music,, has also been transformed with a newly designed and responsive homepage, updated artistes pages and more curated music content when signed in. Music fans will get a more personalised experience with recommendations for programmes, clips, tracks and artists based on their own preferences - showcasing the best music content from across the BBC, giving audiences more of the music they love.

The primary objectives of BBC Music include supporting emerging talent by bringing classical music into schools, offering new training initiatives for young people, and breaking more new artistes and digital innovation including further innovation in BBC Music Playlister and curated collections on BBC iPlayer. Also, it aims to make a new landmark programming with a renewed commitment to high-profile output, including BBC Music Awards on BBC One alongside more prime-time music on the country's most popular TV channel.