| 24 Mar 2023
Hungama's Neeraj Roy elected President of International Advertising Association

MUMBAI: The 27th year of IAA India revealed the important announcements concerning the association. The biggest news, however, arrives in the form of the new President. The India Chapter of International Advertising Association at the Annual General Meeting held on 23th September, elected Managing Director and CEO, Hungama Digital Media Neeraj Roy as its President.

Speaking about the development Neeraj Roy said, "International Advertising Association in India over the past few years has played a key role in bringing the Media, Marketing and Advertising community together and I am delighted to have been given the opportunity to serve as President. On behalf of our new team and management committee we would like to thank Srinivasan K Swamy for his stellar leadership over the past few years and we look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life."

Roy has previously led a few associations and forums before, like Asia Board of the Mobile Entertainment Forum. Voted as one of the 25 young leaders in the new millennium by Business Standard and one of the top 50 most influential people in the mobile entertainment globally, the new development adds another feather to Roy's cap.

Further, Monica Tata, COO - BTVi, elected as Vice President commented, “I am humbled and honoured to have been given this opportunity and I am looking forward to be part of the next phase of IAA under the new leadership."

Kaushik Roy, Past President IAA India and Area Director, IAA Asia Pacific, said, “In the last four years under the able leadership of Mr. Srinivasan Swamy, IAA India Chapter has witnessed tremendous energy and dynamism. With Mr. Neeraj Roy – a luminary in the digital world, as the new President, India is on a good wicket to grow stronger in the coming years. One can also expect great momentum and healthy growth in the advertising industry across the Asia Pacific region. With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity. I wish the newly elected India Chapter Management Committee a very successful term. It will be my endeavour to forge strong ties in the region and across the world."

The first Managing Committee meeting conducted immediately after the AGM, co-opted additional members as per IAA Constitution. They were: I Venkat, CEO - EENADU, Ashish Bhasin, Chairman India & CEO - South East Asia, Director – Posterscope, Aegis Media Group.

In addition, the following senior professionals were invited to be part of the Committee: Srinivasan K Swamy, Immediate Past President, IAA and Chairman RK Swamy BBDO, Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Ltd, Pradeep Guha, Managing Director – 9XMedia Pvt Ltd, Sam Balsara, Chairman & Managing Director - Madison Communications Pvt Ltd, Ramesh Narayan, Founder - Canco Advertising Pvt Ltd and Raj Nayak, Chief Executive Officer - Viacom 18 Media Pvt Ltd. More members are likely to be inducted in a few weeks.