| 15 Jul 2024
Hungama and LIVE Viacom 18 unveil Hungama Super Bus at Above & Beyond India tour

MUMBAI: November is about to get more exciting for music lovers with a sneak peak of the big action that is to follow next month. Above & Beyond, the popular trance group will be in the country from 27 to 29 November for their fifth consecutive visit to India. The tour, which will celebrate the group’s glorious association with adoring Indian fans, is a part of the latest edition of Vh1 Supersonic Arcade. The arcade, which will be held in Pune, Mumbai and Bangalore, will also witness the unveiling of the Hungama Super Bus, one of the most exciting activities scheduled by Hungama and LIVE Viacom 18 this year.

The arcade is a build-up to the much awaited VH1 Supersonic Goa 2015 and is a part of Above & Beyond’s ‘We Are All We Need’ tour. The group will be supported with performances by fellow Anjunabeats artist Grum, who will be making his India debut, and popular Indian artists Clement D’Souza, Nawed Khan, Praveen Achary, Quistek, Raghav Holla and Nikhil Chinapa. As the music partner at the event, Hungama will give fans a chance to win a free ride to VH1 Supersonic Goa on the Hungama Super Bus.

Hungama will be running an exciting treasure hunt at the venue, with 20 Hungama Super Bus stickers hidden across the venue. The contestants who find the most number of stickers within a minute will get a chance to win a ticket for a free ride to the much awaited VH1 Supersonic Goa. Fans will also be able to take pictures using funky props at Hungama’s digital photo booth. The pictures will be a part of a series of GIFs which will be promoted across Hungama’s social media platforms with #HungamaGoesSupersonic

Commenting on the event, CEO Siddhartha Roy said, “Hungama is delighted to bring in a variety of leading artists from across the world for our subscribers in India. The unveiling of the Hungama Super Bus promises to be one of the most exciting highlights of the Above & Beyond tour. We will continue to organise many more interesting activities for our subscribers through our association with Live Viacom 18.”

Talking about the association, LIVE Viacom18, Sr. Vice President and Business Head Jaideep Singh said, “Vh1 Supersonic, is our promise to our fans to provide them with a holistic experiential experience. Our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers. We are extremely happy to partner with Hungama for an interesting and fun idea of #SuperBus, which we are looking forward to roll out this year for Vh1Supersonic. These initiatives with our brand partner are interesting ways to connect with consumers, as we move toward the most memorable event of the year.”

Above & Beyond will be performing at the following locations:
27 November: Blue FROG, Ishanya Amphitheatre, Pune

28 November: Reliance JIO Gardens, Mumbai

29 November: Supernova Arena and Convention Centre, Bangalore