| 19 Aug 2022
IFPI and Music Canada unveils 'The Mastering of a Music City' at MIDEM 2015

MUMBAI:  Recording industry groups IFPI and Music Canada have released a new report that sets out how cities worldwide can take simple steps to help develop their music economies. The recommendation is based on the understanding collected from 22 cities from all continents to explain about music city, benefits and ways to effectively strategies and create policies that can be implemented to nurture active music hubs.

The report titled ‘The Mastering of a Music City’ was launched at MIDEM 2015. It provides help to local authorities, businesses, community groups and the creative sector to capitalise on the potential of music to build, grow and strengthen their cities. Nashville, Melbourne, Toronto, Berlin, London, Kuala Lumpur and other renowned music cities, were part of the research.

Music Canada president and CEO Graham Henderson said, “A vibrant music sector delivers an extensive array of social, cultural and economic benefits to its community; from job creation and retention to city identity and music tourism, to social cohesion, music can play an essential role.” 

He further said, “Communities of any size, anywhere in the world, can assess the extent to which they have the essential ingredients for a Music City, and deploy the strategies successfully used in the likes of Nashville, Melbourne, Toronto, Berlin and other renowned Music Cities, in order to enhance or grow theirs. These strategies don’t necessarily require heavy investment - addressing red tape and establishing dialogue between leaders in the music community and city officials are inexpensive ways to grow music’s contributions.”

Recommendations of ‘The Mastering of a Music City’ in seven strategic areas are given below:

· Music and musician-friendly policies, from licensing and liquor laws to parking and planning regulations to affordable housing and artist entrepreneur training.

· The creation of music offices to help musicians and music businesses navigate the broad range of government policies and regulations that impact music.

· The formulation of music advisory boards to engage the broader music community in a collaborative way and to facilitate dialogue with city governments.

· Engaging the broader music community to ensure the people most affected by music policies are involved and informed.

· Access to spaces and places for artists to practice, record, and perform at every stage of their career.

·  A focus on audience development, ensuring that there is an engaged and passionate audience for local musicians as well as international touring artists, now and into the future.

·  Music tourism or the development of a Music City brand to leverage a thriving live music scene, rich music history, or large music festivals in order to reap the significant benefits associated with music.

IFPI chief executive Frances Moore commented, “We are delighted to be a partner in the Music Cities project, and we will work with our affiliates in 57 countries to spread the good work that Music Canada has been doing elsewhere in the world. They will be taking this report into City Halls worldwide, recognising that each place has different needs and priorities, but urging leaders to seize the common advantages offered by a growing music economy.”

Moore also said, “We realise this will benefit the recording industry too, and that is the other reason we are co-sponsoring the report.  Our job at IFPI is to improve the environment in which our member companies operate and this is one way that we can do that.  Just imagine a world where you can go from country to country and find music cities in everyone.  That would be good for artists, good for record companies, good for city leaders and good for the wider public that just wants to enjoy great music.”

The report was produced after more than 40 interviews with music leaders, city and tourism officials, international focus groups and secondary research.  It cites best practices and case studies from 22 cities. IFPI’s affiliated national groups will share the report globally to assist municipal leaders and other stakeholders to develop local music strategies.