RadioandMusic
| 17 May 2021
BBC launches music awards to compete with Brit Awards

MUMBAI: The BBC, in a move to increase music content on its channel, has launched new ambitious music initiatives including the BBC Music Awards as a part of BBC Music. Through this show, BBC will be celebrating the year's best popular music and it will be held annually.

The Awards show will take place on 11 December this year, and will be hosted by Chris Evans and Fearne Cotton at Earl's Court in London. This event will bring together BBC One, Radio 1, Radio 2 and The One Show. It will be aired live on BBC One and broadcast on Radio 1 and Radio 2. The show will feature live performances and include awards like British Artist of the Year, International Artist of the Year and Best Song of the Year.

The Brit Awards until now have been the biggest music event of the year in the country, but with the launch of BBC Awards, that is likely to change.

BBC Music's new strategy aims at "putting music right at the heart of the BBC and supporting young British talent in new and surprising ways" according to the Director General of BBC, Tony Hall.

Hall said, "Today is the start of something very special for everyone who loves music. BBC Music is a celebration of the brilliant musical talent across our country."

"We'll be joining up music on television, radio, iPlayer and online like never before. There'll be new shows, new partnerships, and whole new ways to enjoy music on the BBC."

Many other new shows and television documentaries related to music were also announced, including ‘The Soundtrack of the Twentieth Century' which will be released in 2016.