| 21 Feb 2024
Alka Yagnik brings in International Women's Day at Mirchi Live

MUMBAI: Radio Mirchi made this year’s international woman’s day special in its own way. Radio Mirchi, India’s leading radio station and LIC of India celebrated the spirit of womanhood with its flagship live music property Mirchi Live at Shanmukhnanda Hall, Sion, Mumbai. One of Bollywood’s leading vocalist, Alka Yagnik dedicated the musical night to women by mesmerizing her listeners with her famous renditions.

Commemorating this very special day, Alka Yagnik paid a musical ode to women. This 2 hour special musical extravaganza recognized the spirit and courage of women in a unique and exceptional way. Alka Yagnik enchanted the audiences an impressive range of mainstream hits. The idea of creating an evening that was exclusively dedicated to celebrating the spirit of women through music was something that struck a chord with not only the attendees but also with listeners on Radio Mirchi. The campaign was carried on the evening show on Radio Mirchi and created a huge buzz amongst Mumbaikars who ensured that the auditorium was packed to the rafters.

Commenting on Mirchi Live ENIL COO Mahesh Shetty said, “Radio Mirchi is proud to have Bollywood’s evergreen singer, Alka Yagnik deliver one of her best performances at Mirchi Live. We look forward to making Mirchi Live bigger and better for music lovers in the future.

On this occasion, Shri Vinay Sah , the Western Zonal Head of LIC of India, commented that “LIC, being the largest life insurer in India, takes pride in being associated as the Presenting partner for the Mirchi Live’s International Women’s Day concert applauding the reverence and importance of women in the progress of the nation.