| 26 Sep 2022
Apple Music to premiere Puff Daddy's Bad Boy documentary exclusively

MUMBAI: If you've been down with Bad Boy Records since day one, or became a fan over the years, then Puff Daddy has a special treat for all of the label's hardcore fans and music fans alike. The iconic record label’s CEO is gearing up to premiere his special Bad Boy documentary titled 'Can't Stop Won't Stop' exclusively on Apple Music on 25 June 2017.

"I went to the (Bad Boy Reunion) concert and thought it was incredible," said Apple Music chairman and CEO, Jimmy Lovine to Billboard. "I think Puff and Bad Boy's story is incredible and one that a lot of people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he's at today and the documentary shows that,” added he.

While exact terms of the deal weren't disclosed, Apple Music will have exclusive rights to the doc for at least the next year. The music platform has already announced its plan to create exclusive video content for its users. This includes a deal with James Corden’s ‘Carpool Karaoke’ franchise, Dr. Dre’s ‘Vital Signs’, a semi-autobiographical scripted series as well as ‘Planet of the Apps’, a show with the likes of Gwyneth Paltrow, Gary Vaynerchuk, and Jessica Alba, offering mentorship to app developers.

“I knew this was a story that should be shared with the world," Diddy said in a statement "Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary. Now I'm blessed to also be working with Apple to showcase the film and share Bad Boy's history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy."