| 19 Jul 2024
Qyuki and Sanam band partnership has led to the band getting over 11 million views

New Delhi: The music band Sanam has crossed 11 million views with more than one million fans, thanks to a partnership with Qyuki to create a music sensation digitally.

The group of four consisting of Venky S on bass, Samar Puri on guitars, Keshav Dhanraj on drums and front man Sanam Puri have become one of the biggest music sensations in India.

The band’s Youtube channel has surpassed a staggering 11 million views per month and 100 million lifetime views. This clearly puts them on top of the leaderboard not only in terms of Music artists but also across popular genres like comedy. Subscribers to their channel and fans on their Facebook page have also grown aggressively crossing over a million cumulatively.

Qyuki signed Sanam Band about a year ago and worked closely with them providing technology, media, rights management and production support to help drive the massive surge in growth and fandom for India’s #FAB4.

The journey of the band began in Muscat where they were schoolmates and started jamming together while learning to play their instruments. They soon formed a band and years later were introduced to Keshav Dhanraj who is the drummer for the band, when they moved to Mumbai. With a clear affinity for music and some great chemistry, the boys started creating incredible music together and initially called themselves the SQS Project. After their participation in a nationwide talent hunt they emerged as winners winning an album release and music videos for their songs ‘Hawa Hawa’ and ‘Behka’.

The band soon changed their name to Sanam and with their distinct blend of Omani roots and Indian music their sound is refreshingly different setting them apart from the rest in the Indian Indie music scene. Their renditions of ‘Gulaabi Aankhen’, ‘Yeh Vaada Raha’ and ‘Pal Pal Dil Ke Pass’ have helped introduce some incredible old school melodies to the millennial generation garnering millions of views on each track.

Commenting on their association Qyuki co-founder and MD Samir Bangara said “Sanam’s massive rise in popularity belies myths about what kind of music connects with the youth of Indian origin across the world. We are looking forward to breaking new boundaries with the Indian #Fab4 in the coming year.”

Commenting on the partnership with Qyuki, Sanam Manager Ben Kurien said, “We made the decision to sign with Qyuki after thoroughly studying the market and it has proven to be a very productive association over the last several months. Their focus on music, understanding of what we required and of course the founding team of AR Rahman, Samir Bangara and Shekhar Kapur was a clear differentiator for us.”