RadioandMusic
| 30 Nov 2020
Vevo explores business opportunities in Latin America through IMS

MUMBAI: Music video and entertainment platform-Vevo, and digital marketing and communications company- IMS Internet Media Services (IMS), has entered into an agreement which will help Vevo to explore the business opportunities that is available in Latin American.

As per the deal, IMS, which is known for its partnerships with brands seeking expansion opportunities in Latin America, will be Vevo’s advertising representative in that particular region. IMS will not only help with Vevo’s expansion plans, but also create awareness among advertisers on ways to connect with consumers in Spanish-speaking territories, including Mexico, Chile, Argentina, Colombia and Peru.

Vevo EVP Nic Jones said, “Vevo's viewership in Latin America and Mexico is continuing to grow remarkably year on year, especially in Mexico, which is now Vevo's second largest market in terms of views - something that is very exciting for us to see."

According to reports, the digital ad sales for Latin America are poised for double-digit growth over the next five years. In Latin America, mobile connections already surpassed 120 percent of the population.

IMS founder and CEO Gaston Taratuta said, “Our latest research shows that two thirds of mobile users in Latin America already know Vevo and over half consider it an important platform in their daily use. As the number one music site in the world, Vevo has the exceptional ability to reach Latin Americans in new ways, both locally and globally."

"Vevo's viewership in Latin America and Mexico is continuing to grow remarkably year on year, especially in Mexico, which is now Vevo's second largest market in terms of views - something that is very exciting for us to see," says Vevo EVP Nic Jones

Jones further added, “Out of Vevo's 11 billion monthly views globally, 1.4 billion come from Mexico alone. There is immense potential for Vevo in Mexico and other Latin American countries, and we're excited for IMS to help us better communicate with advertisers locally, and across Latin America."