MUMBAI: Vodafone India today announced a unique proposition ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indians.

Among the three youth icons who have been drafted to create unique content for the mobile serve provider is singer Dilin Nair, better known to his fans as Raftaar.

After he broke away from Yo Yo Honey Singh's band, Raftaar has made a name for himself singing indie and film tracks in the desi hip hop, Punjabi bhangra genres.

Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ is a dynamic proposition, poised to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the internet.

Collaborative content by three leading youth icons –Kanan Gill, Raftaar and TVF, the first time ever, sets the ball rolling for a high impact, clutter-breaking brand and marketing campaign to experience Vodafone ‘U’. Exclusive and unique digital assets have also been deeply integrated with the MyVodafone App to make the user experience richer.

Launch products under Vodafone ‘U’ start with prepaid plans - an all-in-one offer with everthing that the youth need. Five benefits - Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).