| 19 Jul 2024
Lukup signs deal with Widevine for DRM solutions

NEW DELHI: At a time when the Government is stressing on promoting FM, Bangalore-based OTT player Lukup Media has signed a deal with Widevine for integrating Digital Radio Mondiale (DRM) solution.

Widevine’s DRM solution provides the capability to license, distribute and protect playback of content on any consumer device.

Lukup can provide now access of protected content to its customers. The content including movies, music and television shows can be accessed to any device even in congested networks.

It has also applied for a Multi Service Operator (MSO) licence primarily to encourage consumers having a digital set top box to use OTT services.

Presently, there is lower-than-expected demand for OTT service but the company expects that after acquiring MSO and ISP licences, it will be able to expand its OTT services.  The main reason for lower demand of OTT service is that customers who already own a digital TV STB do not wish to pay extra for OTT services.

Last year, the company had started signing contracts with local cable operators, and so far it claims to have signed with 200 operators with a total base of 1.8 million homes. The company will pump Rs 1 to 1.2 billion funds to roll out its services in first eight cities, according to Lukup Media founder CEO Kallol Bora.

The company will launch its bundled services in three Phases; First phase will cover Mumbai, Pune, Hyderabad and Bengaluru. The second phase will cover Delhi NCR and Gujarat, whereas the third phase will cover 47 cities with over one million population.