| 20 Jul 2024
Music Inc 2.0: Leaders to discuss business of music, emerging trends in music consumption
MUMBAI: Music Inc 2.0, which is set to take place in Mumbai on 21st and 22 June 2019 at JW Marriott Juhu, Mumbai, promises to offer never before experience when it comes to content, speaker line up, workshops and master classes around the business of music.
The two day conference will bring together thought leaders from the music, brand and experiential domains who will share insights on topics ranging from--The Role of Technology and Data in Music Design, Rise in Creative Entrepreneurship, Building Festival Experiences and Building The Hip Hop Ecosystem in India. And that is not all. There will also be discussions round ---How to Grow Your Business Using Music, Sports and Music, OTT Platforms and Music, Music and Tourism and Automobile Industry and Music.
The conference will also have exclusive workshops and master classes curated by some of the top names in the music and experiential space. Live performances and fireside chats and keynotes by global thought will be another highlight of this two day conference.
Some of the speakers this year include names like Oscar winning music producer, Arthur Pingrey - along with India’s leading rap artist Raftaar, renowned Hindustani classical vocalist Shubha Mudgal, quirky YouTube star Prajakta Koli, Bollywood composer Tanishk Bagchi, independent music scene’s star composer singer Ankur Tewari, singer Dhvani Bhanushali,  film critic Rajeev Masand,  cultural ambassador Zila Khan,  Grammy award winner Ricky Kej,  Mahindra’s Group CEO Vivek Nayar, Lydia Buthello, Ex VP, Brand Experience and Events, Star India, well known singers Papon and Tony Kakkar to name a few.
Industry leaders like Prashan Agarwal (CEO, Gaana), Amarjit Singh Batra (Managing Director at Spotify India), Mandar Thakur (COO, Times Music), Blaise Fernandes (President at Indian Music Industry), Gurpreet Singh (Co-Founder at One Digital Entertainment), Neeraj Roy (Managing Director - Hungama), Sabbas Joseph (Co-Founder & Director, Wizcraft), Lloyd Mathias (Former Marketing Head APAC - HP) and more, and companies including Universal Music, Sony Music, Spotify, Gaana, OneDigital Entertainment, Zee Entertainment, Gracenote (Neilson), Hungama, Havells will also be present at this conference.
Another highlight of the event will be unveiling of Gully Life: The Story of Divine is an in-depth documentary on one of India’s favourite rappers. Produced by Red Bull Media House in association with Supari Studios, the film traces the rise of Vivian Fernandes, aka Divine, from his humble beginnings in Mumbai to global superstardom.
Over the course of the fifty-minute-long film, viewers are introduced to some of the most important people in Divine’s life – from his mother, with whom he is especially close, to the friends he grew up with and who remain his closest aides – and taken on his remarkable journey, evolving from a teenager discovering hip-hop to the icon he is today.
In all, the two day conference will be the melting pot of art, culture and conversations centered on brand building using music as a core tenant.