Big FM COO Tarun Katial - We used the brand ambassador route to break through the cluttered FM market
Reliance ADAG has aggressive plans laid out for its radio venture Big FM. With 29 stations already in place, Big FM has 16 more waiting in the wings. And it has an investment outlay of Rs 4 billion.
Banking on Abhishek Bachchan as the face of Big FM and supported by the brand philosophy of 'Suno Sunao Life Banao,' Reliance's radio venture is looking to firm up its position in existing markets by rolling out four unique properties this year-end.
Dr R Shreedhar - Content generation is possible if you have many people keen on a social cause
He could well be described as one of the pioneers of the radio sector in India. Dr R Shreedhar has been with All India Radio for 30 years, has headed the media unit of the Indira Gandhi National Open University for five years, and was instrumental in starting the Gyandarshan, Eklavya and Vyas channels for Doordarshan, as also Anna FM, the first private community radio station in India.
He is now the director of Commonwealth Association Media Center for Asia, the Asia wing of Commonwealth of Learning.
Unesco Advisor Jocelyn Josiah - Community radio allows common people to be heard by the powerful
This is a hot seat," sighs Jocelyn Josiah, as we settle down for the interview. The lady is neck deep in her work as Advisor to Unesco, for Communication and Information, Asia. Under Josiah's purview are India, Nepal, Bangladesh, Sri Lanka, Maldives, Afghanistan and Pakistan.
B.A.G. Films managing director Anurradha Prasad - Aspiration is what we have to sell
Radio Dhamaal is the newest kid on the FM radio block in India. And, like any latter sibling, it stands to face a lot of comparisons with the older offspring, and needs to prove its mettle to hold its own in a field cluttered by the elder brothers. But Dhamaal, brainchild of the Anurradha Prasad led B.A.G. Infotainment, is ready to take on the veterans in the fray. Having launched scarcely a week ago in Hissar and Karnal, Prasad sounds upbeat about the initial response to the stations.
