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News |  29 May 2014 20:02 |  By RnMTeam

'Kochadaiiyaan Kondattam' at BIG FM Chennai and Pondicherry

MUMBAI: Cricket and Bollywood have a gigantic fan following in India, but when it comes to the super star Rajnikant, he overtakes both of them. On the occasion of the release of Thaliva's 'Kochadaiiyaan', BIG FM Chennai covered the excitement live from the theater. While fans could not stop gushing about the movie, the radio station lined up a series of specials through the day with special integrations and celebrities. The day ultimately turned out to be 'Kochadaiiyaan Kondattam'.

BIG FM aired promos of the most anticipated movie Kochadaiiyaan and on 23 May- the day of its release, synced all their shows with the film. Through music related contests conducted on-air, many couple passes were given to listeners. In fact, as a part of the breakfast show on the radio station - BIG Vanakkam's RJ Giri Giri went to theatres like Kasi, Udhayam, Vetrivel and Arulmadhi to catch the excitement.

Meanwhile RJ Lavanya took over at the Chennai studio by connecting with the listeners and fans and airing their enthusiasm on-air from across theatres. RJ Mrithula also had a special celebrity guest on her show - SP Muthuraman who has been responsible for moulding Rajinikanth's career through 25 successful films and turning him into a commercial star. During the mid-afternoon show, LUB DUB, RJ Ananthi connected with OB jock RJ Ranjith from the theatre to share the viewers' experiences after watching their 'Thalaivar' in 3D. She also connected with those missed the movie on the first day and gave them a chance to win tickets for Kochadaiiyaan by participating in some fun contests.

In Pondicherry, RJ Karun of the breakfast show BIG Vanakkam went on-ground across theatres like BIG Cinemas connecting and captured people's reactions. All the cheer and fervor of the audiences for the acting legend was brought out live, exclusively through BIG FM.

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